Small businesses have a better way to reach the target audience through Facebook as the number of users is increasing everyday and Facebook has detailed information about all these users, i.e. the demographics, interests and the actions. You can even test it before actually starting investing on it, so get a free facebook ad coupon.
Facebook has a huge chunk of information about your audience which you cannot find in search marketing, i.e. the demographics, interests, actions and so on. This is what makes it the best platform for marketing your business.
Facebook ads perform better in any way, i.e. they get more clicks, the cost per click is lower than search engines and the most important of all is laser targeting which has no alternative!
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